You can create these links in your footer so they’re always there. Footer links: This type of link to other pages that are important but might not be bookmarked.Navigational links: This is where you link to other pages that are likely to be bookmarked and it’s important for users to get there quickly.Contextual links: This is where you link to other pages on your site that are related to the content of the page you’re currently viewing.There are 5 types of linking that you should keep in mind when creating internal links. To give you an idea of the possibilities, here are some internal linking strategies that I’ve seen work well. Like I said at the beginning, internal linking is a powerful tool, so use it wisely.ĭo the research yourself and speak with your team before you start implementing these ideas.
There are a few types of links that you can use to help you decide where to point your internal links. If the content isn’t relevant, don’t pass your authority along with the link. That’s why it’s important to use your judgment when you link to a page that’s not on your own site. When you link to another page, the link you create tells Google that your content is related to the page you’re linking to. “ Link juice” is a term used to describe the authority that one page’s links pass to another. This helps Google recognize that these are all related and then rank them accordingly. If you have a post about an event on the same page as a list of events, you can link to the other relevant pages. In some cases, internal links can improve your site’s SEO.It encourages link-sharing by getting your content in front of more people (more on that later).When you link within the content of your page, it helps readers understand the context of the page they are on.It helps them understand which pages are most important and where they should put those pages in their index. Google likes links that point to other pages on the same website.The value of internal linking comes from a few different angles.
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